When I read the "about" pages for brands and companies I admire and follow, I feel like I get to know them. It inspires me to do my best and develop work that will captivate them. I'd love to hear more about you and what I can do for your brand! Please drop me a line. We’ll grab a coffee or better, a beer!
Ten years with Goodby, Silverstein & Partners Advertising Agency taught me how to be a proper designer, pitch new business accounts, celebrate the highs and plan for the lows. After that I launched into working for Anthropologie, Gap, Athleta, Sephora. I needed to experiment and grow my 3D design skills. Now, I’ve moved to Bend, Oregon. I am a multidisciplinary art director, designer and display curator. My passion for all mediums keeps me involved in a range of projects including brand development, digital design, environmental graphics, print, product, and textiles. Specialties include Art Direction, eLearning Design, User Experience and User Interface, Identity Development, and Illustration. I believe in applying artistry and craftsmanship to strategic insight to create and bring to life beautiful ideas that move the audience. Basically like like to make cool stuff that motivates people.
Currently I am with Les Schwab Tire Centers developing multimedia designs and video productions for eLearning projects. I thrive working with diverse personalities and developing efficient content flow through storyboards.
As the Senior Manager of Store Creative for Sephora, I drove the design and execution of the Sephora Collection in-store displays. This included face and body products. I designed the Sephora Collection Cream Lip Stain fixture that grossed over $1 million in sales in one month, far exceeding the plan of $500k. My role Involved extensive interaction with Marketing, Merchants, Production, Visual Operations and Vendors. I procured and negotiated materials for projects as well as communicated with the engineers using my 3D drawings.
At QOR, I directed photoshoots for the catalog including product lay downs and on-body studio photography. I produced a cohesive design directive for the website, catalog and social media projects. At Athleta, I led the visual design of merchandise placement, which led to smarter buying and better inventory flow. I was responsible for selecting the colors for each capsule collection ensuring a cohesive overall aesthetic for each season. Prior to Athleta, I was with Gap, where I designed the displays for the Gap Outlet Men’s line and redesigned the visual communication books. While with Anthropologie, I was the lead visual manager of home goods and apparel at the SF flagship store directing window displays, signage and art installations.
Upper left is a photo of Emma. In my eyes, nothing is more funny than her wrinkled, drool marked face. She is a 130lbs of love and slobbery dog kisses. My husband and I take our little old lady Bullmastiff out for daily walks, frequent trips to the mountains and to all the incredibly friendly local brew pubs. Emma insists everyone loves her, despite her size. She even helped an Athleta co-worker get over her fear of dogs. She's unrelenting when it comes to getting attention and belly rubs.