As one of the leads for Color and Visual Display, I designed multiple color palettes and pattern design direction for each capsule collection.
Develop unique, ownable packaging concepts, create product line strategy, and collaborate in visual brand-building for a variety of clients projects range from specialty to big-brand and involve all phases of package development.
Developed comprehensive designs that work across digital and print experiences. Led the Art Direction for catalog, online and social designs. Inspired and collaborated with Merchandising and Marketing to produce inventive, thoughtful, relevant and designs. Directed team of six to produce close-up detail shots of fabric in the studio.
Prepared files for the developer to upload via a custom e-commerce platform. Retouched photos as needed for use in social media and digital campaigns.
Creative lead for the design and execution of the Sephora Collection in-store visuals and displays for cosmetics, accessories and skincare products. Drive projects from conception to installation, involving both creative direction and procuring/negotiating materials.
I applied artistry and craftsmanship to strategic insight to create and bring to life beautiful ideas that move our client.
The Sephora Collection Cream Lip Stain Fixture Display debuted in January of 2017. It was planned to generate $500k - $15mil in sales for the 4 month season. It brought in $1mil in sales in its first month and has continued to be a best seller for Sephora.
Mechanical Drawing Rouge Gel Lip Liner display. I use Adobe Illustrator to adjust the lines and angles communicating edits to the engineers for the display.
Directed the concept, created the design and drove the strategy for the Sephora Collection Skincare Relaunch. Presented concepts for Sephora displays to the Executive Leadership team, walking them through the strategy and creative work supporting the design.
The Sephora Pro Accessories team were looking for a solution on how to promote their best selling brushes and tools. I created and managed the display designs, timeline, procurement of materials and budget.
Rendering of for the launch of the Dimensional Highlighter face gel highlighting palette. I directed the display of the launch of one of the first ever multi department cross functional fixtures. Gathering feedback from color and accessories merchants as well as sourcing innovative materials and printing techniques.
A company and project close to my heart and values. Designed unique content that is signature to Twizel's sustainably focused brand. Projects included online shops, email and social media campaigns, and printed collateral.
I’m excited to share my extensive experience as a project leader while developing multimedia designs and video productions for eLearning projects. I thrive in developing efficient content flow through storyboards and executing a memorable and useful curriculum.
The tools I use to create well-planned eLearning courses with printed manuals include Articulate 360 Suite, Camtasia, The Adobe suite: Premiere Pro, After Effects, Illustrator, InDesign, and Photoshop.
My objective is to create eLearning that is engaging and indelible.
To view examples of eLearning projects please click on eLearning in the upper right menu bar.
Articulated complex visions through simple, elegant designs. Facilitated high-level strategic decisions through brainstorming and user research. Designed for various brands from discovery and brainstorming through iterative development and delivery. I rapidly iterated on design prototypes and working sites.
Developed logo concepts for a broad portfolio of business. Provided spot illustration or brand icons for identity projects and packaging. Presented recommendations to client, interpreted feedback and effectively implemented client requests.
Developed concept and directed the launch of Specialized D4W (Designed For Women) Collection. On set to direct models and photographers. Attended press check to approve color for printing.
An assortment of typography inspired projects. Responsible for design of collateral and art direction of photo shoots. Accustomed to directing several projects consecutively while meeting tight deadlines and shifting priorities. Led development of creative process including frequent client and vendor meetings, attending press checks and reviewing budgets with the production team. Created logos, packaging, posters, shirts, websites, email campaigns as well as other pieces of promotional collateral.
Serve as a standard bearer for Siren's visual identity. Participate in assignments from concept to production, making rounds of corrections, creating comps as needed, making suggestions to enhance the design and improve quality of the Siren brand, site, and marketing materials for all channels. Created signature content for the Siren brand, developing the look and feel while supporting overarching campaigns. Developed core branded template designs that increase engagement with the business objectives.
California Coastal Commission
Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum.
Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.